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Strategy
MARGADARSI CHIT FUND
#ATrueFriend
Skills Used: Communications planning, ideation, social media strategy, scriptwriting, target audience segmentation, creative brief writing
Skills Used: Communications planning, ideation, social media strategy, scriptwriting, target audience segmentation, creative brief writing.
100M
Leads
17Cr
Conversion
0M
Reach
0K
Impressions
Business Challenge
Chit funds are not considered the most trustworthy investment tools and most people are unware that they can be organised and operate under proper governance.
Insight
We wanted to build a community as that creates a proof that chit funds are a reliable source of investment in the long run. When a group feels personal, they discuss and spread the word among other peers to consider it deeply.
A strong community gives affirmations, shares values and engage in successful stories.While the previous campaigns were raising brand awareness and talked about the advantages of chit funds, we came to the table with building anecdotes that are relatable to form a community.
Strategic Idea
Portray Margadarsi as a true friend and not a fund that helps you get through different phases of your life and build a community based on trust and transparency.
Bringing Idea To Life
We made 10 videos, taking different real life scenarios on how Margadarsi acts like a true friend when you need it the most. We also positioned chit funds as a go-to source of investment as it flexible and adds up to your habit of saving.
Business Challenge
Chit funds are not considered the most trustworthy investment tools and most people are unware that they can be organised and operate under proper governance.
Insight
We wanted to build a community as that creates a proof that chit funds are a reliable source of investment in the long run. When a group feels personal, they discuss and spread the word among other peers to consider it deeply.
A strong community gives affirmations, shares values and engage in successful stories.While the previous campaigns were raising brand awareness and talked about the advantages of chit funds, we came to the table with building anecdotes that are relatable to form a community.
Strategic Idea
Portray Margadarsi as a true friend and not a fund that helps you get through different phases of your life and build a community based on trust and transparency.
Bringing Idea To Life
We made 10 videos, taking different real life scenarios on how Margadarsi acts like a true friend when you need it the most. We also positioned chit funds as a go-to source of investment as it flexible and adds up to your habit of saving.
Business Challenge
Chit funds are not considered the most trustworthy investment tools and most people are unware that they can be organised and operate under proper governance.
INSIGHT
We wanted to build a community as that creates a proof that chit funds are a reliable source of investment in the long run. When a group feels personal, they discuss and spread the word among other peers to consider it deeply.
A strong community gives affirmations, shares values and engage in successful stories.While the previous campaigns were raising brand awareness and talked about the advantages of chit funds, we came to the table with building anecdotes that are relatable to form a community.
Strategic Idea
Portray Margadarsi as a true friend and not a fund that helps you get through different phases of your life and build a community based on trust and transparency.
Bringing Idea To Life
We made 10 videos, taking different real life scenarios on how Margadarsi acts like a true friend when you need it the most. We also positioned chit funds as a go-to source of investment as it flexible and adds up to your habit of saving.
What The Rest of the Campaign Looks Like:
What The Rest of the Campaign Looks Like:
What The Rest of the Campaign Looks Like:
